Brand Management in Mergers and Acquisition | Joint Ventures | brandchannel.com
Brand Gamble: Mergers and Acquisitions -- Alycia de Mesa ... It's 2005 and the year of the mega merger. From SBC Global's move to acquire AT&T for US$ 16 billion to P&G's lunge for Gillette for a record $57 billion, CNN reports that this may be the fourth...